We are AEfolio Limited (collectively referred to as “we”, “the company” or “AEfolio”) and we own and operate the Website www.aefolio.com (collectively referred to as “Website” or “Site”). Our site offers a convenient way to shop online over the internet. We recognize the importance of your privacy and maintaining the confidentiality of your personal information. This Privacy Policy applied to all products and services provided by us and sets out how we may collect, use and disclose your personal information. This Privacy Policy is governed by and observes the requirements of the Personal Data (Privacy) Ordinance (Chapter 486) (the “Ordinance”) of laws of the Hong Kong Special Administrative Region (“PDPO”).
By submitting your personal data, you consent to the use of that data as set out in this Privacy Policy Statement.
Use of Cookies
Cookies are computer files which will be stored in a web user’s computer for the purposes of obtaining configuration information and analyzing web users’ viewer habits. They can save you from registering again when re-visiting a website and are commonly used to track your preferences in relation to the subject matter of the website.
We use the following types of cookies on www.aefolio.com:
- Site functionality cookies
- Site analytics cookies
- Customer preference cookies
- Advertising or targeting cookies
- Social media cookies
You do not need to allow cookies to use or navigate through www.aefolio.com although you may not have access to all the features of the website if you do not accept cookies. You should ensure that your device settings reflect your cookies preferences. You can also set your browser to warn you before accepting cookies or you can set it to refuse them.
Types of Personal Data Collected
For the purpose of carrying on the company’s business, including registration and administration of the company’s website and related products and services (including relevant online services), you may be requested to provide personal data such as, but no limited to, the following, without which it may not be possible to satisfy your request:
- Your name
- Contact details, including contact name, telephone number, email address and delivery address
In some instances, you may also be requested to provide certain data that may be used to further improve our products and services and/or better tailor the type of information presented to you. In most cases, this type of data is optional although, where the requested service is a personalized service, or provision of a product is dependent on your providing all requested data, failure to provide the requested data may prevent us from providing the service to you. This type of data includes, but is not limited to:
- Gender
- Hobbies and leisure activities
- Demographic information
- Other related products and services subscribed to
The company’s web servers may also collect data relating to your online session, the use of which is to provide aggregated, anonymous, statistical information on the server’s usage so that we may better meet the demands and expectations of visitors to our sites. This type of data may include, but is not limited to:
- The browser type and version
- Operating system
- The IP address and/or domain name
- Information from computer/ mobile device
- Websites/ communication usage information
- Market research & consumer feedback
- Third party social network information
- Payment and Financial information
- Calls to Consumer Engagement Services
Use of personally identifiable information collected
Personal data collected from you may be used by the company for:
- Providing you with related services
- Verifying your account identity
- Handling your order(s) and payment instructions, or collecting outstanding bills or other instructions
- Analyzing, verifying, and/or conducting credit checks, payment details and/or conditions, so as to provide you with the related services
- Designing services for you
- Conducting marketing research, statistics analysis, and behavior analysis
- Providing information on marketing and other promotions
- Third party social networks
- Auditing
- Making disclosures when required by applicable laws, rules and regulations
- Direct marketing of the products and services of the company and its business partners
Disclosure of your personal data
We may share your Personal Data with the service providers. These are external companies that we use to help us run our business (e.g. order fulfilment, payment processing, fraud detection and identity verification, website operation, market research, support services, promotions, website development, data analysis, CES, etc.). Service providers, and their selected staff, are only allowed to access and use your personal data on our behalf for the specific tasks that they have been requested to carry out, based on our instructions, and are required to keep your personal data confidential and secure.
Direct Marketing
We have asked you for your consent before you have provided us with your personally identifiable information. After receiving your consent, you may receive from us or from our affiliated companies telephone calls, email and direct mailings containing promotional materials from time to time. We mainly communicate with you through email, if you wish to unsubscribe from direct marketing communications, you can find and click on the unsubscribe link in each of the promotional emails, and we will opt you out from the mailing listing without any cost. Alternatively, you can reach our customer service by emailing info@aefolio.com or calling 852 3488 9032 for un-subscription.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Storage of your personal data
Your personal data will be processed by our authorized staff or agents, on a need to know basis, depending on the specific purposes for which your personal data have been collected (e.g. our staff in charge of consumer care matters will have access to your consumer record).
It is important that you also play a role in keeping your personal data safe and secure. When signing up for an online account, please be sure to choose an account password that would be difficult for others to guess and never reveal your password to anyone else. You are responsible for keeping this password confidential and for any use of your account. If you use a shared or public computer, never choose to have your login ID/ email address or password remembered and make sure to log out of your account every time you leave the computer. You should also make use of any privacy settings or controls we provide you in our Website.
Retention of the information
In your dealings with us, we retain records of your online transactions for auditing purposes. Our general policy is to retain the information for a reasonable period. We do not offer online facilities for you to delete personal data held by us.
Scope of Application
This Privacy Policy Statement only applies to www.aefolio.com. Our website may contain links to other sites and pages. By activating a link, you leave our website and the company does not exercise control over any personal data or any other information you give to any other entity after you have left our website. Access to and use of such other websites is at your own risk.
Juvenile Protection
We will neither knowingly collect information on any juvenile nor advise any juvenile to use our services. Unless permitted by law and approved by the guardian, the juvenile may not register an account or send their name, address, telephone or email address to us. If we collect any information about the juvenile negligently, we will delete as soon as possible when we are aware. If you think we might hold information from or on any juvenile, please contact us.
Data Access & Correction
If you have any query in relation to the AEfolio’s privacy policy or you wish to access or correct your personal data held by us, you may contact us by emailing info@aefolio.com.
Amending Privacy Policy
Our Privacy Policy may be amended from time to time without prior notice, and it will be published on our Website (www.aefolio.com). You are advised to check it on a regular basis in order to obtain the latest version.
Last updated on 17 May, 2021
